If you search Google for E-mail marketing software you will find a lot of services and I’m sure a lot of them have great features and are worth the money. The pricing for 1000 mail messages is often very similar and most of them offer a back-end which makes it easy to setup a mailing list and marketing campaigns.
If you search Google for E-mail marketing software you will find a lot of services and I’m sure a lot of them have great features and are worth the money. The pricing for 1000 mail messages is often very similar and most of them offer a back-end which makes it easy to setup a mailing list and marketing campaigns.
If all of them have similar features, how do choose the right one?
Some important features
- Creating a mailing list takes a lot of time and might be essential for your e-mail marketing success. While collecting subscribers and sending e-mail messages, it’s important that as many messages as possible have to reach the subscribers mailbox. Bigger companies are more trusted and invest more time an money to prevent that their mail servers are getting black-listed.
- If your list is not very big and you don’t have a lot of campaigns, your partner should offer pre-paid plans. If you take a monthly plan, check that the maximum amount of subscribers is not to big.
- If you’re not able to create all the forms and templates, you need a service provider which offer these features out of the box. If you have an international list or campaigns, multiple languages should be supported.
- A better service provider let you follow strict usage policies. If you need to create campaigns for your existing list, check if the list is fully accepted On the other side, if the service provider accept any kind of mailing list and or campaign, it might be possible that their mail servers are black-listed frequently.
- All services should offer double opt-in features for your subscriptions. Check if you are able to send an auto-respond message to your subscribers.
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