search engine marketing

Issues/Objectives: 

Martinsburg RV had very little Internet presence prior to working with Lazerpro. RVs in the company’s inventory were listed online in industry portals, but Martinsburg RV was unable to distinguish its offerings from others in this crowded listing system. Because of the limited success of listing inventory through industry portals, Martinsburg RV needed to develop its own unique presence without losing the of increased visibility typically gained with industry portals.

Lazerpro's Role: 

Martinsburgrv.com was a perfect candidate for Lazerpro’s Auto-Guide. The Auto-Guide allows Martinsburg RV personnel to quickly and easily update dynamic vehicle inventory through a secure, online interface with no knowledge of HTML programming language. Martinsburg RV can now showcase its entire inventory online, including vehicle descriptions and photos. Website users now know which vehicle interests them prior to calling or submitting their contact information online.

Also, because Martinsburg RV offers their vehicles nationwide, their website had to be highly visible in the major search engines. Lazerpro responded with its 12 month Traffic Generating Program. This program ensures that the Martinsburg RV website is found in the major search engines when users search on words and phrases associated with Martinsburg RV’s business.