Web Design Company Kellen Interactive Provides 'Perso-Nav-ity' to Client Websites with Personalized Content and Navigation

In today's constantly evolving online landscape, it takes more than just an attractive website design to engage new and existing customers. With time-pressed Web users looking to quickly connect with the information they want, personalized content is one of the more effective ways to sell a product or service or communicate a message online.

While personalized content has long been a mainstay for mega consumer sites such as Amazon.com, Yahoo and Facebook, today's small and medium business websites can now offer the feature – providing a more relevant and effective user experience for their clients and customers – through Kellen Interactive's Perso-Nav-ity™. Using "Perso-Nav-ity," relevant content is generated in response to the user's specified interests. This new website architecture allows visitors to make their own choices at the homepage, identifying what type of information they want, without wading through dozens of generic pages or entering a password. 

Kellen chose its own website (kelleninteractive.com) to demonstrate the new feature. "Instead of forcing site users to dig for the information they want, why not deliver it directly to their front door?" said Josh Linard, Kellen Interactive Business Development Manager. "We're constantly striving to achieve the highest level in technology and value-added service for clients. This website content strategy blends in nicely with the web design to demonstrate that mission."  

For example, were you looking into how a blog might complement your company's consumer-focused marketing campaign? Or how search engine marketing or a logo redesign could boost an association's image? Simply click on the "Customize Your Tour" box prominently featured on the homepage for a demonstration of the personalized experience.